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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Onboard New Members. Showcase Benefits of Technology. Onboard New Members. Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296
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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114
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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Member Engagement and Retention. It’s easier and faster for you to get members involved.

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Association Brain Food Weekly: 5.29.20

Reid All About it

WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. I wonder how PCMA and its attendees felt about the experience. Intriguing.

San Diego 259
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10 Overlooked Tactics for Growing Association Membership

Aptify

Determine your funding, expertise, and technological capabilities, and assess how you can most effectively use them. Are you looking for even more ways to bring in new members and delight your current ones? Check out the complete list in the ebook, 50 Ways to Boost Your Association Membership. Find co-marketing opportunities.

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Association Brain Food Weekly: 9.3.21

Reid All About it

Women in technology. Association Women Technology Champions (AWTC) invites you to nominate one, two or three women whom you believe should be recognized for their contributions to the advancement of technology in associations. Mike Agron, Content Marketing Institute ). Pia Callesen, Psyche ). Stu Sjouwerman, KnowBe4 ).