Higher Logic
MAY 23, 2016
It’s true -- you can read minds and predict the future. Sure, communities can help you with customer acquisition and retention, but they can also help you forecast what your members want or need -- improving your members’ experience and your organization’s bottom line. How can your community help get you inside a member’s head and learn what they truly think and what they really need?
Eric Lanke
MAY 23, 2016
My first job in association management was the meeting planner. That was in 1992. As my career progressed, there came a day when I was no longer "the" meeting planner. But even in those higher level positions, including my chief staff executive role today, it's always been my signature that goes on the bottom line of the hotel contract. And over all those years and those untold number of contracts, I've yet to come across the truly honest attrition clause.
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Associations Now
MAY 23, 2016
The new overtime rule is a reality, and come December 1, associations will need to be in compliance. Last week, the White House published the final overtime rule , which will increase the minimum salary for exempt employees by more than 100 percent, and associations need to be ready for when it takes effect on December 1. The rule states that all salaried employees guaranteed to make less than $47,476 annually, up from $23,600, will qualify for nonexempt status and will be eligible for overtime
Association Adviser
MAY 23, 2016
After you’ve put together your webinar promotion strategy and have prepared all materials, you need to ensure that the delivery of your webinar is spot-on and that you’re delivering the content. For more about this topic, click on the headline.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
MAY 23, 2016
A number of academic groups have joined with universities to fight a State Department proposal that would limit the types of research—particularly those involving defense issues—done by foreign students. Universities and leading academic groups warn that a rule proposed by the Obama administration could harm academic freedom. Reuters reports that the State Department rule could prevent foreign students from working on academic research or taking classes that could put trade secrets or national s
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
MAY 23, 2016
94 % The percentage of millennials that would be more willing to try an online service if it was available for free. The study, done by CTIA in March , comes about as wireless providers such as T-Mobile have started to embrace “zero-rating” offerings, which allow for services like Netflix and YouTube to be accessed with no negative effect on a user’s data cap.
Idea Architects
MAY 23, 2016
Three interviews in seven days. That hasn't happened to me in a long time. But in the past week, I was interviewed for a one-hour podcast and two magazine articles. In reflecting on these three experiences, a couple of takeaways surfaced that may be of use to you. The podcast, which focus on intentional professional development/learning and much more is available for free in the iTunes store. 1.
Associations Now
MAY 23, 2016
Don’t miss these essentials when designing your membership program. Plus: A buzzworthy rapper creates a fan event that’s worth taking pointers from. Designing the perfect membership program is a unique process for every association. While each organization develops benefits that meet its members’ specific needs and help it achieve its specific goals, there are some important features that every organization should adopt, says Julie Bernhard , executive editor for Multiview̵
Associations Now
MAY 23, 2016
In the latest chapter of the long-running policy dispute between retailers and the financial industry over who is responsible for improving consumer data security, an array of financial groups has launched a new campaign to pressure Congress to pass legislation requiring more protections from merchants. The financial industry is getting frustrated by the slow progress on a key piece of data-security legislation sitting in Congress.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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