Wild Apricot
APRIL 10, 2017
As a long-time volunteer manager, Elisa Kosarin has seen many colleagues move up and out of volunteer engagement, but she suggests not lament them. They’re the ones who will elevate the profession.
Eric Lanke
APRIL 10, 2017
A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. I said then that I was pleased with how little our strategy had changed in the year since my presentation at the previous Annual Conference. I also said that showed how good we were getting at reaching a strategic consensus at our Board table and at steadily investing our resources into multi-year action plans to ac
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Smooth The Path
APRIL 10, 2017
I come from a long line of champion sleepers. We go to bed on time. We fall asleep quickly. We sleep straight through the night. We wake up feeling rested. I thought I too was a champion sleeper until I found out that a few of my relatives were struggling with sleep issues. So then I wondered am I getting enough sleep? Since I have a Fitbit, I started tracking my sleep (I acknowledge that this technique might not be the most accurate, but it is a start).
Association Success
APRIL 10, 2017
And they will thank you by actually reading them. Any association marketer in charge of email has heard it before from our members: “You send me too many emails!”. “Why do I get a different email from you EVERY DAY?!”. “I like some of the news you send me, but it’s just too much.”. Or, simply, “ Unsubscribe. ”. Here are some ways to avoid getting that kind of member feedback: 1.
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Association Adviser
APRIL 10, 2017
Patti Costello, M-CHEST, Association for the Healthcare Environment. How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? We spoke with Patti Costello, M-CHEST, executive director of the Association for the Healthcare Environment , about the stunning growth in corporate sponsorships AHE has enjoyed during the past 15 years and how revenue from their partners enables AHE to pro
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Membersuite
APRIL 10, 2017
Who doesn’t love a shout-out? By showing your members recognition, you’re showing your appreciation and encouraging them to participate more. The typical “thank-you” note or a small gift are easy ways to do this, but why not make it more interesting? Why not use gamification to encourage member engagement and use it for recognition?
Associations Now
APRIL 10, 2017
Adding a new membership category can increase your lobbying power and add a revenue stream. But it’s not a move to be taken lightly, and a patient strategic discussion can reveal whether it’s necessary. From career-changers to expats to people heading back to school, the world is full of people who’ve decided to shift their conception of who they are.
Achieve
APRIL 10, 2017
The following blog first appeared on. Philanthropy News Digest. . If you’ve ever talked to or heard from a consultant about how your organization can and should reach younger donors, I’d almost guarantee you were told something like, “Wait till they turn seventy-five,” or, “Your young donors are fifty-five.”. But is that right? Should you only focus your fundraising efforts on Silents and boomers?
Associations Now
APRIL 10, 2017
Why tile? The Tile Council of North America teamed up with other industry groups to answer that question—and to extol tile’s benefits. To inform consumers about the benefits of tile, the Tile Council of North America (TCNA) has launched a marketing and education initiative called Why Tile. It’s a joint effort that includes the Ceramic Tile Distributors Association, the National Tile Contractors Association, the Ceramic Tile Education Foundation, the Tile Contractors Association of America, and t
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
APRIL 10, 2017
$ 1B The amount that ASCAP collected in revenue in 2016 , making it the third straight year that the royalty-collection group has topped the billion-dollar mark. “ASCAP’s strong financial results matter for each and every songwriter, composer, and music publisher who makes a living from our creative work, from those just starting out to those whose music is beloved around the world,“ noted Paul Williams, the group’s president and chairman, in comments reported by Billboard.
Associations Now
APRIL 10, 2017
Prioritize your email strategy to get the most from your content. Also: Don’t miss these valuable SEO resources for association marketers. Once you’ve put time and money into creating great content, you need to drive traffic to it by testing out a variety of distribution channels, including social media, SEO, and ad networks. All of them can direct some traffic to your site, but if you want to get guaranteed, consistent traffic, focus your efforts on email, says Brian Clark, founder of Copyblogg
Associations Now
APRIL 10, 2017
The American Association of Anatomists is pooling together the virtual microscopic samples of research facilities around the country with its new Virtual Microscopy Database. The database idea was formulated by an interest group within AAA. In the past, it was hard to get a close look at the intricacies of human anatomy without a microscope. Even as microscopes gave way to computers, it was hard to find high-quality digital slides without a lot of work.
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