YourMembership

JUNE 7, 2017

Millennials and generation Y just feel they don’t belong. The year was 2000. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt parking lot, yellow police tape marked off an area where. The post Why is disengagement happening at associations?

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millennials Member Engagement Marketing 231

Associations Now

JUNE 7, 2017

As skills gaps grow and resources shrink, enterprise IT teams feel they may be on shaky ground in the evolving cyberthreat landscape. While 80 percent of security leaders believe their organization will experience a cyberattack this year, few feel equipped to deal with the rapidly changing threat environment, according to a survey released Monday by IT governance association ISACA.

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Aptify

JUNE 7, 2017

Managing the data living in your membership management system is no easy task. While data management can be perceived as a mundane task that can be done at “some other time,” your data plays a vital role in both member engagement and member retention. An organization can’t survive without members, can it? And without accurate data, how can you expect to give your members the best experience and deliver the information that they need?

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Software Tips Membership Management Member Engagement 71

Associations Now

JUNE 7, 2017

Toolkits are a proven way to address member challenges, but not all toolkits are created equal. One expert shares tips for creating toolkits that best meet members’ needs. Toolkits are one of the best ways to deliver value to your members by showing them how to make good use of the programs, products, and services your association offers—whether the purpose is to raise awareness of a new campaign, describe a benefit, or teach an important skill or process.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Success

JUNE 7, 2017

For those who are eager for more! In our last instalment we talked about ways that association meeting planners can plan events that create more and better conversations amongst participants, making for a more engaging experience. Tactics 1 to 5 can be found here , while below you’ll find a further seven ideas for creating engaging events! 7. Ask people to share - and reward sharing.

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Cost Conference Social Media Video 60

MatrixG

JUNE 7, 2017

During pitch and kickoff meetings, clients and prospects often ask me, “Who should be in charge of my Association Management Software (AMS)?” Should it be the IT department? Membership? Finance? Meetings? GR? In my mind, there’s no question that the Membership Department should ultimately be in charge. Why? Because at its core, any association management software … Continue reading Who Should Be in Charge of Your Association Management Software (AMS)?

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Software Association Management Leadership 40

Beth Kanter

JUNE 7, 2017

It’s not secret to nonprofits that fundraising is critical to the success of your mission. But, does your entire organization treat it this way? Is culture of philanthropy embedded in the way that everyone does their work? I’m thrilled to contribute a chapter in Blackbaud’s newest npEXPERTS eBook , that includes 10 chapters of ideas on how create a culture of philanthropy—one in which executives, board members, accountants, marketers, and everyone in between understand the i

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Associations Now

JUNE 7, 2017

A number of groups are helping Americans make the most of their summers, while raising awareness of their industries at the same time. Although the first official day of summer is June 21, many Americans are already turning their thoughts toward vacations, pools, camps, and more. To help them with their planning—and to promote their industries, in the process—associations are hard at work launching summer-specific awareness campaigns, toolkits, and tips.

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Press Release Social Media Price Tips 63

GrowthZone

JUNE 7, 2017

At the recent ASAE Membership, Marketing, and Communications Conference, the opening keynote speakers shared some simple, yet eye-opening thoughts on associations, marketing, and members. Download the Social Media Survival Infographic for. 30 Quick and Clever Social Media Posts for Associations. There were two takeaways that really stuck with us: When it comes to marketing, the key isn’t to focus on your association, but to focus on what being a member of your association allows your members to

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Marketing Social Media Communications Conference 83

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy