Wild Apricot

MARCH 18, 2016

How active are you in Social Media? Maybe a better question is, how has your ROI been with Social Media? The first step to turning a great ROI on Social Media is to have a great strategy. Join the Membership Growth Online Summit to hear Amy Sample Ward share her social media strategies.

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Social Media Sample Strategy 154

Higher Logic

MARCH 18, 2016

Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. As social media continues to get an increasing amount of resources and attention, organizations must rise to the challenge of deciding how they can get the best results from social media marketing. Here’s a closer look at some of the top 2016 social media trends to watch throughout the year.

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Socious

MARCH 18, 2016

Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.

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Tips Strategy Marketing Association Management 108

Associations Now

MARCH 18, 2016

Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Perhaps you were one of the lucky 1 million New York Times subscribers who received virtual reality viewers last fall, thanks to a collaboration with Google. The power of VR is that it gives the viewer a unique sense of empathic connection to people and events.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Beth Kanter

MARCH 18, 2016

I’m just back from SXSW where I did a session on Tech Wellness with Aliza Sherman. We are working on a book together called The Happy,Healthy Nonprofit : Strategies for Impact without Burnout. A blog post on that is coming! I did make time to attend different sessions and walk through the exhibit hall, but one of the most exciting things I saw was the “ Gamestorm: Take on the Refugee Crisis ” organized by colleague Brian Reich for USA for UNHCR , the agency that helps a

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Reid All About it

MARCH 18, 2016

Spring is the perfect time to nurture your professional growth. You can start doing that by setting aside one hour a week for you. Maybe one of these virtual or in-person events will be a good place to start. Mon 3/12 at 9 a.m. Central (networking at 8:30 a.m.) – Dallas Fort Worth Association Executives Association Day. DFWAE has put together a good-looking slate of sessions—good luck making your choices!

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Associations Now

MARCH 18, 2016

Uncover some valuable insight into how and why some conference session pitches are chosen over others. Plus: Why people are claiming the “password is dead.” Do you have a brilliant idea or a wonderful case study that you’d love to share with your association’s community, but you’re not quite sure how to get that information in front of a wider audience?

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Associations Now

MARCH 18, 2016

In a groundbreaking settlement with the National Music Publishers’ Association, Spotify has pledged to pay at least $21 million in royalties and penalties to music publishers and artists. But a law firm representing the class action against the streaming service suggests that artists should hold out for more. The National Music Publishers’ Association (NMPA) won one for the little guys this week.

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Associations Now

MARCH 18, 2016

A recent report covering the retail sector says saturating inboxes with too much email can hurt engagement and lead to complaints from recipients. The solution, according to the marketing firm First Insight, is to send fewer, more personalized messages. Email is a big workhorse for associations, but if your recipients hear from you too often they might tune you out.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy