Your Guide to Effective [Not Annoying] Marketing Personalization
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? And what’s more , they’ve grown to expect it. But when personalization is sloppy , people get annoyed.
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