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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

Revenue 296
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Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. Email marketing. Learning opportunities.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. 1 CMP credit.

Revenue 370
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Association Brain Food Weekly: 3.28.16

Reid All About it

If your organization offers professional development for the association community, please send me the link via email or Twitter. Your speakers are subject matter experts, but they’re probably not trained in adult learning. Host: ASAE Marketing Section. How to Select an Association Learning Management System (LMS).

LMS 170
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Association Brain Food Weekly: 3.28.16

Reid All About it

If your organization offers professional development for the association community, please send me the link via email or Twitter. Your speakers are subject matter experts, but they’re probably not trained in adult learning. Host: ASAE Marketing Section. How to Select an Association Learning Management System (LMS).

LMS 150