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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Association management software (AMS) functions as one main database containing all interactions between your association and its members. Email marketing software.

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166
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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

One of the main vehicles associations use to engage their members is newsletters, but not every member is going to be interested in the same content. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns. 2018 Membership Marketing Benchmarking Report. So start sending them the right content.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

Website More and more organizations have moved on to an online member directory accessible via their association’s website since it’s one of the main ways new members get to know about them. Continue to recruit members Once you’ve created your directory, let your members know about it!

Directory 147
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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

During the week of April 13, winning organizations and campaigns from each category will be highlighted in short videos shared on the main ASAE Center Facebook, LinkedIn and Twitter accounts. Membership Recruitment Campaign IPC; IPC Membership Recruitment Campaign. There are two components of the week-long celebration.