MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. better than emails sent to cold lists.

Marketing 72

Marketing Cost Email Marketing Social Media 72

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

JUNE 30, 2023

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. More info/register. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms. Social Media Networks. Connect with your membership across social media networks for quick updates on your association’s activities. .

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Reid All About it

MAY 21, 2021

I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

JUNE 14, 2017

Social media platforms introduce and update features seemingly almost daily. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Also: Tips for delivering a perfect pep talk.

Social Media 59

Social Media millennials Email Marketing Recruiting 59

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). I’ll be happy to feature it as long as it’s not product-centric. Hear tips for growing your email list. CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Nimble AMS

DECEMBER 11, 2022

To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Gen Z likes their products to be personalized.

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

NXUnite

OCTOBER 19, 2023

Most other fundraising campaigns that involve buying items, such as product fundraisers or branded merchandise sales, require supporters to go out of their way to give to your organization. First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Higher Logic

MAY 20, 2020

Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. To make the webinar interactive, you can ask members to fill out polls, hold an Ask-Me-Anything (AMA) in your online community , and share social media handles to connect online and build relationships.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. percent of the media spending pie. In the Smartly.io That’s where things get dicier.

Social Media 116

Social Media Email Marketing Strategy Marketing 116

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. I’ll be happy to feature it as long as it’s not too product-centric. Presenter: Kristi Casey Sanders, Director of Digital Marketing, MPI.

Price 150

Price Social Media Email Marketing Innovation 150

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! To learn more about how Blue Sky’s products and services can help you accomplish these initiatives, contact us today!

How To 179

How To Social Media Price Discount 179

GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Products not endorsed by GrowthZone or its affiliates. PRODUCTIVITY AND TEAM COLLABORATION. ClickUp : Free access to the productivity platform.

Resources 158

Resources Software Video Class 158

Higher Logic

MAY 29, 2020

Objection 2: Social Media. Example: “It would be much easier to create a social media group. Sure, social media platforms have a large and ready audience, but there are perils to building your home on someone else's land. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

GrowthZone

JUNE 21, 2021

When membership software was first introduced, it was offered as a desktop software product. Marketing automation. Email marketing. FEATURES: Marketing. YourMembership is the flagship product of Community Brands, a tech conglomerate consisting of 34 software products, including 5 AMS platforms.

System 148

System Software Directory Membership Management 148

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. I’ll be happy to feature it as long as it’s not product-centric. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. More info/register.

Social Media 170

Social Media DC System Technology 170

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. percent) had been the No.

Las Vegas 90

Las Vegas Email Marketing California Software 90

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Reid All About it

FEBRUARY 22, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). How to Drive Social Media Engagement with Nonprofit Storytelling. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing.

Social Media 170

Social Media DC System Washington 170

Associations Now

FEBRUARY 26, 2014

In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. But as she notes on Marketing Profs , that’s easier said than done. ht @ RvanHilst ).

Social Media 40

Social Media Content millennials Email Marketing 40

GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Prospects in your target market need to become aware your organization exists. Enter social media. That’s engagement.

How To 112

How To Social Media Directory Tips 112

Association Briefings

AUGUST 23, 2021

Internal revenue is earned from products, services or programs sold to members (or non-members, if your association is so inclined). Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Host a sponsor survey on your social channels.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52