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Association Brain Food: 4.12.24

Reid All About it

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Sow the Seeds of Success: 5 Tips to Create Stand-Out Learning and Practice Products Learn how to fine-tune learning and practice products to adapt to shifting industry dynamics and learner trends. Fri 4/12 at 4 p.m.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. The Basics + Benefits.

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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Even better for non-profits: for every $1 spent on email marketing, organizations get an average return of $42.

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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. But do you?

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. Be a good community citizen.

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Association Brain Food Weekly: 11.20.20

Reid All About it

WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Certification launch. Josh Spector ).