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Association Brain Food: 4.12.24

Reid All About it

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. by Tony Rossell, Marketing General Inc. Recession-Proofing Your Organization Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty.

Revenue 256
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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How to embrace change so your association can reach more people

Association Success

When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “ organize the world’s information and make it universally accessible.” For one thing, associations are often large organizations with hundreds or even thousands of employees. It’s hard to be nimble when there is so much inertia in place.

How To 148
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Association Brain Food Weekly: 2.12.21

Reid All About it

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Revenue 370
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Association Brain Food Weekly: 3.4.22

Reid All About it

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income. Host: Content Marketing Institute. Mon 3/7 at 1 p.m. – New episodes are posted around 1 p.m. every Monday.

Class 195
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Association Brain Food: 10.21.22

Reid All About it

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. Good organizations develop their employees while great organizations develop their people. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management.

Revenue 44
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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. They had more problems, and we had more solutions.