Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Visit Us at These Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Social Media Roundup: Give That Copy a Trim. Ernie Smith. Associations Now.

Directory 60

Directory Virginia Newsletter Social Media 60

AMR Management Services

MARCH 29, 2011

Besides "How can I sponsor this great event?" Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Or, how can we bring in more revenue for the content were already producing? Should we be publishing a print magazine or an e-newsletter? A video or a white paper?

Library 64

Library Newsletter Kentucky Content 64

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Non-Dues Revenue. (1). White Paper. (4). Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Non-Dues Revenue. (1). White Paper. (4). Membership Participation and Retention. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Non-Dues Revenue. (1). White Paper. (4). Monday, November 15, 2010. To supplement existing staff. Membership Survey.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 21, 2010

The goal of these programs is to get new members involved and participating in an organization’s events and services. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. It is free event. Non-Dues Revenue. (1). White Paper. (4). Tony Rossell.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Non-Dues Revenue. (1). White Paper. (4). • What cultivation efforts -- email, mail, phone follow-up -- produce the highest click through rates and membership sales rates? new markets. (1).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. It started going out ten weeks prior to the meeting and highlighted a different aspect of the event. Non-Dues Revenue. (1). White Paper. (4). Membership Participation and Retention. (3). Membership Survey. (5).

Content 40

Content Marketing Price Survey 40

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting. Integration of Event Marketing Efforts.

Content 60

Content Tips Video Newsletter 60