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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Training: Most associations provide training and issue formal continuing education credits, so members are already accustomed to consuming their learning content. Here are a few strong examples: American Institute of CPAs. Young Adult Library Services Association. Membership is open to U.S. Badging Platform: Acclaim.

LMS 252
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How to Create a Really Good LMS RFP

WBT Systems

You finally got the budget to purchase a learning management system (LMS). Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. How are you positioned in your market? What are your market challenges?

LMS 155
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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How to Build an Online Learning Program with a Limited Budget

WBT Systems

Here are some ways to build an online learning program with a limited budget. First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. What did they need to learn to do their current job?

How To 202
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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258
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What’s A Learning Experience Platform? The Essential Guide

Forj

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the marketlearning experience platforms (LXPs). At Web Courseworks , we help professional, healthcare, and trade associations grow their learning businesses with effective learning management systems.

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