Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Aaron Wolowiec

OCTOBER 15, 2013

My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. And examples I got. But perhaps with better networking and marketing, associations could change that.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Fonteva

OCTOBER 18, 2022

CX is the concept that interaction a business has with customers, from initial outreach or marketing to ongoing retention efforts, shape and define the customers’ overall feelings towards the organization. For example, you may already use your membership software to create member customer profiles. What is CX?

Course 52

Course Survey Software Philadelphia 52

Idea Architects

JANUARY 6, 2009

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Along with several corporations and a few nonprofits, the military has used video games the past few years to market their opportunities and appeal to a younger generation.

System 60

System Philadelphia Recruiting Recruitment 60

Leading Learning

AUGUST 26, 2021

For example, someone introduced to crowdfunding may think that it’s a great new way to raise money. Matt has served on the board of the Greater Philadelphia Chapter of the Association of Fundraising Professionals, the Nonprofit Career Network of Philadelphia, and several nonprofits. Mary’s University of Minnesota.

Philadelphia 52

Philadelphia Minnesota Pennsylvania Education 52

Associations Now

OCTOBER 23, 2014

CVS says that the new policy, which will launch in early 2015 with the city of Philadelphia as its first client, was driven by customer requests. The National Community Pharmacists Association, for example, suggested that the move paints other pharmacies inaccurately. An “Unfair” Strategy?

Philadelphia 40

Philadelphia Chicago America Products 40

Associations Now

FEBRUARY 27, 2014

The larger your operating budget, the more confident you probably are in this market. Mid-size and large associations were more likely than small associations to have adequate cash reserves, for example. Laura Otten, director of The Nonprofit Center in Philadelphia, made a similar point in Associations Now several years ago.

Survey 40

Survey Philadelphia Newsletter Social Media 40