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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341
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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Tue 5/11 at 1 p.m.

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Introducing STIAL: an example of association rebranding

SCD Group

Effective today, 12.12.12, members of the St. Louis Society of Association Executives (SLSAE) celebrated with style and welcomed a more relevant and meaningful membership into the St. Louis Institute for Association Leadership (STIAL). Louis region. Louis Society of Association Executives. Well, it is.

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Think Before Changing Your Association’s Name or Logo

SCD Group

Association C: The St. Louis Society for Association Executives (SLSAE) changed its name to the St. Louis Institute for Association Leadership (STIAL) to appeal to a broader base within the association community; especially younger members who were not “association executives.” Example: In market research, the St.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. For example, I received a call one hot July from a reporter at a St. Create and spread videos to fulfill your strategies. Astonished, I complied.

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Reimagine signature events to empower self-directed learners

Aaron Wolowiec

For those who don’t know, Cynthia presented the highest ranked learning lab at the ASAE Annual Meeting in St. Change your thinking about your next meeting, and gain strategies for engaging your conference attendees, resulting in more thoughtful, enthusiastic, and empowered learners and practitioners.

St. Louis 100
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SCD Group: Is there a "magic" price for association memberships?

SCD Group

First, during a session at the Content Marketing World Conference , Jim Kukral of Internet Marketing for Business, mentioned that one of the advantages of publishing your book on Amazon was that you can change the pricing of your book as often as you want. Example: Early registration versus late registration fees. Louis paper.

Price 40