Guidelines LMS Marketing Report 
Reid All About it
AUGUST 25, 2023
TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Membership trends. Gen Z and millennials.
Reid All About it
SEPTEMBER 11, 2020
LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. LMS Demo Day. So what features should you be looking for in an LMS? To help with this ASAE has developed LMS Demo Days.
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Reid All About it
AUGUST 11, 2023
TopClass LMS suggests your association offer management training programs for industry professionals. Learn how to price your content marketing offerings for success, structure digital sponsorship that works for sponsors AND members, and create the behavior in your sponsors that helps improve your digital content calendar. Caputo, J.D.
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SEPTEMBER 22, 2017
Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.
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OCTOBER 9, 2020
Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Host: Personify.
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APRIL 30, 2021
McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. I think one had an AMS, CMS, and LMS project on the horizon. Association performance and priorities.
Membersuite
MARCH 19, 2021
Speaking of integration … 82% of our quiz participants said their current AMS/CRM doesn’t allow for easy integration with third-party applications, such as marketing automation, event management, and online community platforms. You also end up with data silos, which result in poor reporting and impossible data analytics.
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