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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149
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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Key Takeaways to Maintain High Email Deliverability During COVID-19.

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Monday Buzz: A Transatlantic Flight to Combat Climate Change

Associations Now

Tomorrow, Finland’s largest airline, Finnair, will power a flight from Helsinki to New York City solely with biofuel , just as the United Nations Climate Summit kicks off. More than 100 world leaders will be in attendance in New York as member countries debate how to combat the looming effects of climate change.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. Event communications. Dan Crowd ). Baby goat web cam!

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Association Brain Food Weekly: 10.18.19

Reid All About it

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out. Ann Handley, Emma ). David Nield, Wired ).

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Association Brain Food: 5.6.22

Reid All About it

He identifies three areas to explore for signals of “outside-in” change : new laws, competition and emerging technology. Andrew Hutchinson, Social Media Today ). Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization.

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Association Brain Food Weekly: 4.3.20

Reid All About it

They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice. Priya Parker, New York Times ). – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology.