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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber However, I have heard of some filters adding an additional level of scrutiny for inbound mail that use the words "COVID-19" and "coronavirus" in the subject line.

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Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

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Our Favorite 2016 Summer Community Resources

Higher Logic

Although it’s based out of New York City and focuses on that area, it’s useful no matter where you live. And, at the bottom of each issue, they always have New York City-based community or customer support job listings accompanied by a fun GIF. Without B t (Blog).

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What Associations Should Know About California’s AB 5

Associations Now

Changes may be coming, but in the meantime the measure sets out some clear guidelines, an employment lawyer says. As an example, she cited marketing consultants with their own established processes with whom your association has a project-based relationship. Bills pending in New York and New Jersey may replicate the three-prong test.

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Association Brain Food Weekly: 10.23.20

Reid All About it

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

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Study: Nonprofits That Follow BBB Standards Raise More Money

Associations Now

Charities and nonprofits looking to boost their fundraising efforts would do well to follow accountability guidelines from the Better Business Bureau, research shows. Specifically, the research by professor Greg Chen of the City University of New York’s Baruch College looked at charities’ records from the years between 2006 and 2011.

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