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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

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Study: Nonprofits That Follow BBB Standards Raise More Money

Associations Now

Charities and nonprofits looking to boost their fundraising efforts would do well to follow accountability guidelines from the Better Business Bureau, research shows. Specifically, the research by professor Greg Chen of the City University of New York’s Baruch College looked at charities’ records from the years between 2006 and 2011.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter.

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Monday Buzz: A Transatlantic Flight to Combat Climate Change

Associations Now

Tomorrow, Finland’s largest airline, Finnair, will power a flight from Helsinki to New York City solely with biofuel , just as the United Nations Climate Summit kicks off. More than 100 world leaders will be in attendance in New York as member countries debate how to combat the looming effects of climate change.

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Association Brain Food Weekly: 10.18.19

Reid All About it

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Integrating Online Communications into Your Fundraising Campaign. CAE credit.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Dan Crowd ).