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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149
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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

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Study: Nonprofits That Follow BBB Standards Raise More Money

Associations Now

Charities and nonprofits looking to boost their fundraising efforts would do well to follow accountability guidelines from the Better Business Bureau, research shows. Specifically, the research by professor Greg Chen of the City University of New York’s Baruch College looked at charities’ records from the years between 2006 and 2011.

Metro 40
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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Digital privacy has become a major new fixture in public discourse across all sectors. How does the GDPR relate to US-based nonprofit marketing and communications?

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Tuesday Buzz: Who Are Your Top Engagers?

Associations Now

Among them, the nonprofit technology firm Abila explains, is the makeup of what it calls “super members,” those who are not only engaged with your association but who also interact in ways that draw new people to the organization, make veterans want to stay, and help you achieve your business goals. JvSZyzPDt8 #futureoftheweb.

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Payment Processor Group Tries To Head Off “Operation Choke Point”

Associations Now

The DOJ defended the probe this year, with one official saying the goal was to “protect the public from mass-market consumer fraud.” “We would like to help you find fraudulent merchants, but let’s go after the merchants, not their payment companies,” ETA CEO Jason Oxman told the publication.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications. Dan Crowd ).