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Association Brain Food Weekly: 12.15.17

Reid All About it

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Indiana SAE ). Marketing Charts ). Is your organization actually set up to support your strategy? Host: American Marketing Association. Automotive News ).

Indiana 150
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Thinking Beyond the Traditional Meeting Space

Associations Now

How one organization utilized non-traditional venues for a creative, memorable conference experience. Bankers Life Fieldhouse , an award-winning retro-style arena that is home to the Indiana Pacers and Indiana Fever basketball teams. But as attendee demands and desires increase, creativity must also increase.

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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

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4 Steps to Assessing Your Membership Management Software Needs

Socious

In the movie Indiana Jones and the Last Crusade , after multiple threats to his life and overcoming impossible obstacles, Indy meets the Grail Knight, keeper of the Holy Grail. In a less dramatic sense, if you’ve worked for an association or membership organization, selecting membership management software can feel the same way.

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Six Ways to Wow Attendees with International Cuisine

Associations Now

“Meeting planners should contact the catering team as soon as possible when creating something unique and special for their event,” says Josh Vaught, director of catering at Centerplate—Indiana Convention Center & Lucas Oil Stadium. This allows the catering teams to research, test and create unique ideas for the clients to choose from.”.

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The 6 Forces Shaping the Future of Meetings

Associations Now

Indianapolis is a great example of this phenomenon: Salesforce bought marketing-tech success ExactTarget, enabling a cadre of newly-anointed entrepreneurs to launch their own ventures and startups, further spurring activity in the city. Are the main attractions close to downtown hotels? Olympic diving trials. Culinary relevance.

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5 Tactics To Create An Experiential Event

Associations Now

One of the ballrooms of the Indiana Convention Center will transform into a special exhibitor space highlighting innovation in agriculture technology to prepare students for jobs of the future. The event included the popular Super Workout on Monument Circle featuring celebrity Beachbody trainers and filling a main corridor of the downtown.