Reid All About it

MARCH 12, 2021

Host: Wisconsin Society of Association Executives. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. More info/register. Fri 3/12 at 3:45 p.m.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – More info/register. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. (must join Fridays@4 first, it’s free).

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Eric Lanke

MAY 22, 2017

For instance, in a teaching association, diversity in volunteer leadership could mean recruiting K-12 teachers into leadership roles traditionally held by college professors. Second, when I was chair of the Wisconsin Society of Association Executives (WSAE), that Board was wrestling with its own diversity initiative. One final word.

Class 100

Class Wisconsin millennials Leadership 100

Association Adviser

FEBRUARY 26, 2018

Recognizing a need to increase my income in the face of starting a family, I gravitated into technology and the for-profit world by working for RadioShack during its early days in the computer industry selling to educational institutions. I told them, “No way am I moving to California from Wisconsin!” AA: That’s a lot of hats.

Boston 61

Boston California Iowa New Jersey 61

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

Technology 39

Technology Course Marketing Education 39

Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. We believe peer-peer outreach is good for recruitment, but not for retention. Here are a few reminders about the human side of association membership work.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40