Reid All About it

MARCH 12, 2021

Host: Wisconsin Society of Association Executives. Learn about tactical strategies to improve your association, members, and constituents’ net worth, protecting the health of your association in the next economy, and the prospects for the industry you serve and your members in the next 15 years. Host: American Marketing Association.

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Associations Now

JANUARY 19, 2016

According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. The post Motorcycle Industry: Efforts to Reach Female Bikers Paying Off appeared first on Associations Now. Ride or die—men and women included.

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MatrixG

JANUARY 4, 2023

Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. For example, Alan DeYoung of the Wisconsin EMS Association visits member agencies once a month to solicit member feedback, distribute goodies, and ask how WEMSA can help. Then, they act.

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Associations Now

NOVEMBER 24, 2014

Most recently, the group spoke out last week against proposed legislation in Madison, Wisconsin, where the city council is considering whether to add e-cigarettes to its existing smoking ban. “It In a statement , Conley said the vaping industry and ACS “share the same goal—reducing and eliminating smoking.”

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Reid All About it

MARCH 5, 2021

The industry leaders are the individuals who have the skills to bring together a diverse group of participants to create a productive community, all while achieving stakeholder goals. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Host: Wisconsin Society of Association Executives.

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Association Adviser

MARCH 14, 2018

Almost 10 years ago, it was the last day of exams at my alma mater, the University of Wisconsin – La Crosse, and I had a job interview 2.5 I took my last exam, jumped in my car for the interview and got a job as an event and education coordinator for the International Association of Industrial Accident Boards and Commissions (IAIABC).

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Associations Now

MAY 14, 2015

The new FieldRise program, gaining the backing of a number of food industry trade groups in the Midwest and beyond, is designed to support sustainable agriculture, as well as offer food manufacturers proof of their sustainability efforts. When farmers share, tough situations have the potential to improve significantly.

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Eric Lanke

MAY 22, 2017

Second, when I was chair of the Wisconsin Society of Association Executives (WSAE), that Board was wrestling with its own diversity initiative. We've never met, but his 2011 video on flying your freak flag should be required viewing in order to call yourself a member of the human race. One final word.

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Association Mavens

AUGUST 12, 2015

She has been assisting leaders in public and private sector industry, non-profit agencies, and public education for nearly 30 years. Susan is a regular columnist for Wisconsin Woman magazine. Susan is the author of “How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work.”

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Associations Now

AUGUST 28, 2015

Despite being a part of a rapidly growing, competitive industry, brewers have learned to appreciate the value of cooperation. It turns out that this community spirit is not uncommon in the booming craft beer market , where the secret to success in the industry may be to not have any secrets. ” Quiz of the day.

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SCD Group

AUGUST 5, 2013

By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. Four Agri-Marketing Campaigns Any Marketer Can Learn From By Doug Austin via Marketing Profs.com When someone says the word "agriculture," what comes to mind? Innovative marketing campaigns?

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Associations Now

FEBRUARY 23, 2016

The company went bankrupt in 2014, but its president, Michelle Myrter, is facing criminal charges over the decision to market imitation cheese as the real thing. ” Meanwhile, an American group, the Wisconsin Cheese Makers Association, welcomed the FDA investigation into Castle Cheese.

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Associations Now

JANUARY 29, 2015

With the dairy industry facing higher levels of skepticism against its key product in recent years, the Milk Processor Education Program is switching tactics by focusing on a transparent approach that isn’t afraid to take on the rice milk in your pantry. ” MilkPEP’s Marketing Manager Victor Zaborsky agreed.

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Associations Now

APRIL 16, 2015

Three different countries are taking part in Thursday’s North American Meetings Industry Day. This year, the United States and Mexico are joining in on the newly christened North American Meetings Industry Day (NAMID). Today we celebrate the success of our meetings industry with #nmid + #namid. No worries.

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Associations Now

NOVEMBER 25, 2013

Thanksgiving will always be an extraordinarily important holiday to our industry because it is the time of year that the country thinks most about the industry,” said NTF President Joel Brandenberger. But as a matter of the industry’s business, it doesn’t occupy the same slot it once did.”.

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Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

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Technology Marketing Course Education 39

Associations Now

APRIL 7, 2014

That’s why the company, currently on the market, is expected to sell for as much as $1 billion —and why city residents are launching a grassroots campaign to win it back. A lot has happened since then: PBR suddenly became kibble for (then hated by) hipsters, and now the beer is one of the most popular brands on tap.

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Association Adviser

FEBRUARY 26, 2018

Recognizing a need to increase my income in the face of starting a family, I gravitated into technology and the for-profit world by working for RadioShack during its early days in the computer industry selling to educational institutions. I told them, “No way am I moving to California from Wisconsin!” AA: That’s a lot of hats.

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Associations Now

MAY 20, 2014

That’s when XYZ University’s Sarah Sladek wrote a book (published by ASAE) titled The End of Membership as We Know it , a book the National Fluid Power Association’s Eric Lanke picked up after seeing Sladek speak at a recent Wisconsin Society of Association Executives event.

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Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work. Uniting a new community.

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Milwaukee Wisconsin Analysis Member Engagement 40

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. A stewardship position for its profession/industry Most associations enjoy a position as advocates and champions for their particular profession or industry.

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Innovation Wisconsin Case Study millennials 40

The Hourglass Blog

JANUARY 11, 2011

Im hopeful that with Jeffs keen understanding of our industry and its challenges, as well as his natural flair for the thought-provoking, well be able to generate some substantive dialogue and help advance this issue for our community. Readers of both blogs are invited to participate in the conversation by posting comments on either site.

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Wisconsin Innovation millennials Social Media 40

ChatterBachs

DECEMBER 10, 2010

Manager of Sales and New Media Marketing. I’m Amanda, and I’m the Director of Marketing ’round these parts. AJBombers : SM is integral to our marketing and operation plan, we spend ZERO in traditional dollars. BronnersXmas : Bronner’s CHRISTmas Wonderland – Lori Libka, communications assistant.

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Social Media Video Wisconsin Virginia 28

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.

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Blended Learning Software Education Marketing 41

Association Subculture

MARCH 25, 2013

How structural changes in our economy are moving entire industries out of the United States leaving members out of work and without the appropriate training to move into something else. Members" are not "markets" and we should not allow ourselves to re-define humans this way. It's spreading to Indiana, Wisconsin and New York.

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