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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. Member app. More info/register.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Host: Wisconsin Society of Association Executives. Learn about tactical strategies to improve your association, members, and constituents’ net worth, protecting the health of your association in the next economy, and the prospects for the industry you serve and your members in the next 15 years. Host: American Marketing Association.

Nashville 370
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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

MatrixG

Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. For example, Alan DeYoung of the Wisconsin EMS Association visits member agencies once a month to solicit member feedback, distribute goodies, and ask how WEMSA can help. Then, they act.

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Association Brain Food Weekly: 3.5.21

Reid All About it

The industry leaders are the individuals who have the skills to bring together a diverse group of participants to create a productive community, all while achieving stakeholder goals. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Host: Wisconsin Society of Association Executives.

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Reinvent What You Do, Not Who You Are

Association Subculture

How structural changes in our economy are moving entire industries out of the United States leaving members out of work and without the appropriate training to move into something else. We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education.

Detroit 100
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Thursday Buzz: North America Loves Its Meetings

Associations Now

Three different countries are taking part in Thursday’s North American Meetings Industry Day. This year, the United States and Mexico are joining in on the newly christened North American Meetings Industry Day (NAMID). Today we celebrate the success of our meetings industry with #nmid + #namid. No worries.

America 40
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Milk Processors to Dairy Skeptics: “Get Real”

Associations Now

With the dairy industry facing higher levels of skepticism against its key product in recent years, the Milk Processor Education Program is switching tactics by focusing on a transparent approach that isn’t afraid to take on the rice milk in your pantry. We need to fight the battle in the social media and digital world.”