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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Association Brain Food Weekly: 1.22.21

Reid All About it

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? 8: Innovate. Guest: Paul Gannon, Thoughtcast Media Video Marketing. Sponsorships.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.

Michigan 190
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Ngage Management Grows by 7 New Employees, 4 Serving as Association Directors

Ngage Management

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. She holds a master’s degree in Public Administration from Western Michigan University.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

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Not just any top five list: Innovative and interactive learning formats according to you

Aaron Wolowiec

On May 23, Destination Michigan hosted its annual Michigan Meetings Expo at the Bavarian Inn Lodge in Frankenmuth. This year, instead of a traditional keynote session, the opening general session comprised five different speakers – each delivering one of five top Michigan meetings trends in five minutes or less.