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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. Sharks are looking for a meal.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.

Michigan 190
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Not just any top five list: Innovative and interactive learning formats according to you

Aaron Wolowiec

On May 23, Destination Michigan hosted its annual Michigan Meetings Expo at the Bavarian Inn Lodge in Frankenmuth. This year, instead of a traditional keynote session, the opening general session comprised five different speakers – each delivering one of five top Michigan meetings trends in five minutes or less.

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Ngage Management Grows by 7 New Employees, 4 Serving as Association Directors

Ngage Management

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. She holds a master’s degree in Public Administration from Western Michigan University.

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Association Brain Food Weekly: 1.22.21

Reid All About it

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 8: Innovate.

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Sharing our Great Ideas

Aaron Wolowiec

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Donna Oser, director of executive search services, Michigan Association of School Boards. Together, Scott and I will present: Under Pressure: Navigating Extreme Association Trends.

Michigan 100
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue.