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Association Brain Food Weekly: 7.31.20

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Survey participants will receive the study’s final report. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. Virtual certified. Event planners did it. Speakers did it. They became “ virtual certified.”

Montana 362
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Association Brain Food Weekly: 7.24.20

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Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. 1 CAE credit.

Montana 259
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Association Brain Food Weekly: 9.4.20

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In their second annual research report, Speak Up 2020: Redesigning Tech Conferences with Women in Mind , Ensono examines how unconscious bias in conference design affects the experience of women attendees and speakers, particularly women of color. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Bias in conferences.

Montana 322
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Association Brain Food Weekly: 9.11.20

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Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Driving Revenue with Contextual Engagement and Marketing.

LMS 329
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Association Brain Food Weekly: 5.15.20

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Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs.

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Association Brain Food Weekly: 5.22.20

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The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.

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Association Brain Food Weekly: 8.21.20

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Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. Host: Hubb.