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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device.

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. If your organization doesn’t already feature your code of ethics in marketing materials or on your association website, make efforts to do so. Download now.

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How Engagement Tools Improve Association Event Management

Higher Logic

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Event management tools can boost attendance by adding value to the member experience. Educate, Educate, Educate: Events & eLearning.

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Potential Members Are Not Hearing About Associations Anymore

Smooth The Path

Here are the two top reasons: Members forget to recruit – current members do not realize they play an essential role in attracting new members to the association. Let them know that the association becomes stronger when members tell other people like them about the association.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Combine engagement information with testimonials and other association or member data to fully explain why sponsors should work with your association. When done well, sales can improve the member experience by providing valuable products and services to the right people at the right time.