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How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond

EventMobi: Association Events

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Provide context you can refer back to. Additionally, to resolve this trust issue, you’ll want to refer back to your data governance template and management systems.

Team 319
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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Here are some ideas to get you started. First Name. Want to hear another crazy stat?

Marketing 197
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.

Revenue 296
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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. If your organization doesn’t already feature your code of ethics in marketing materials or on your association website, make efforts to do so. Download now.

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Competition is coming for you: 4 strategies to help your association thrive and survive

Nimble AMS

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. With more niche careers, people are looking to expand their networks and advance their careers.

Strategy 127
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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device. Is your association working to customize the member experience? According to research conducted by Adobe , 64% of Generation Z consumers believe brands should offer a personalized experience.