Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers. Take Your Marketing Reporting to the Next Level. But it doesn’t have to be! Be Consistent.
Higher Logic
JANUARY 23, 2019
Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.
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Reid All About it
MAY 14, 2021
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Hybrid work.
Smooth The Path
JANUARY 28, 2020
When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. But member insights are hard to come by. Because survey fatigue is real. What do you do?
Reid All About it
JUNE 11, 2021
If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?
Association Analytics
FEBRUARY 14, 2022
We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Ask, “Do you want better member insights to inform strategy?”
Nimble AMS
MAY 30, 2023
When you’re in the market for new association management software (AMS), it’s vital to do your research. AI can offer crucial member insights into your data and help you meet your strategic goals. Boost member engagement with an online community , ensuring members can connect with each other and your organization virtually.
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