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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Let’s dive into the report to see where associations are hitting the mark—and where there’s opportunity to increase their visibility and extend their value.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. Looking for a new marketing strategy?

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Daily Buzz: Switch Up Your Media Outreach

Associations Now

But getting media coverage for your association—well, it’s not always as easy as writing up a quick press release. Reporters want to tell great stories. These events can help you get an immediate bump in coverage—and they can sometimes lead to follow-up calls when reporters need experts at other times of the year.”.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales.

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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. According to a new report, it’s a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so.

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent.