Associations Now

FEBRUARY 7, 2019

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Let’s dive into the report to see where associations are hitting the mark—and where there’s opportunity to increase their visibility and extend their value.

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Content Report Conference Press Release 90

Associations Now

OCTOBER 23, 2019

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. Looking for a new marketing strategy?

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Press Release millennials Social Media Team 58

Associations Now

SEPTEMBER 4, 2019

But getting media coverage for your association—well, it’s not always as easy as writing up a quick press release. Reporters want to tell great stories. These events can help you get an immediate bump in coverage—and they can sometimes lead to follow-up calls when reporters need experts at other times of the year.”.

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Press Release millennials Report Team 51

Associations Now

JUNE 8, 2016

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales.

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Las Vegas Industry millennials Press Release 40

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. According to a new report, it’s a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so.

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Content Marketing Press Release United States 40

Associations Now

JANUARY 19, 2016

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent.

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Milwaukee Industry Wisconsin Press Release 40

Associations Now

JUNE 26, 2015

And now a new report sheds more light on how leisure travel technology is changing business traveler expectations. As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. However, the CWT report also points to examples in the consumer travel industry.

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Press Release Report Technology millennials 40