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Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. Jive Software, Inc.,

Report 120
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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Let’s dive into the report to see where associations are hitting the mark—and where there’s opportunity to increase their visibility and extend their value.

Content 90
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Report Reveals Global Exhibition Industry Is a $325 Billion Business

Associations Now

UFI reports that the U.S. and Europe represent the two largest markets for the global exhibition industry, and its impact is strongly felt, according to the group’s analysis. The expo hall is growing in prominence, and a new report highlights its sheer scope on a global level. million square feet) of the European market (168.99

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

2. Create a regular “value report. ”. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications.