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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Email marketing begins and ends with subject lines. According to Statista, 333.2

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Association Brain Food: 9.15.23

Reid All About it

Hat tip to Tip Tucker Kendall, CAE who, also on Collaborate, recommended nonprofitready.org as a primer on accounting and financial statements for nonprofits. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Financial statements. Microcredentials. 1 CAE credit.

LMS 256
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New Member Onboarding (Part 2)

Reid All About it

Many associations still run orientations the way the Pennsylvania School Boards Association used to: “We talked at new members — the ‘It’s all about us’ approach.”. Invite new vendor members to a marketing workshop where a veteran member panel explains how to market and develop business within the association.

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Association Brain Food Weekly: 2.8.16

Reid All About it

– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Register here. (1 1 CAE credit). 1 CAE credit).

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Association Brain Food Weekly: 04.19.19

Reid All About it

MemberSuite shares 17 tips for making first-time attendees feel so welcome and comfortable that they’ll return for your next event. Hosts: Billhighway and Mariner Management & Marketing. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. Weaver, Website Manager, Pennsylvania Bar Institute.

DC 170
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Wednesday Buzz: Making the Most of Mobile

Associations Now

Also: tips for teaching your board the tricks of the social media trade. Make your message clear: In a guest post on Kivi’s Nonprofit Communications Blog , Kristan Allen, director of marketing and communications at the Mentoring Partnership of Southwestern Pennsylvania, shares insight into concise key-message creation.

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Friday Buzz: When Emotions Get the Best of Us

Associations Now

The taxi industry has plenty of reason to be upset about the rise of the upstart Uber—for one thing, it’s eating into the industry’s long-held market. VolunteerMatch has some tips. But that doesn’t mean Uber is a terrorist group, as one association executive recently suggested. “It is exactly the same menace.”