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How Equity, Diversity, and Inclusion Can Help Associations Adapt to a Tight Events Market

Associations Now

For the past decade, Travel Portland has been focusing on intentional change with its EDI efforts, said Angela Nelson, vice president of equity, diversity, and inclusion. Travel Portland recently reviewed its process for evaluating vendors when it issues requests for proposals and requests for qualifications. “We

Portland 107
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Preparing Your Association for AI

Association Analytics

AI’s Impact on Staff and Members Let’s say your team is on board with using AI, but you have no idea where to start. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

San Diego 317
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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

2017 : We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa, Portland, and all our remote teammates as members of the Orange Army. Here’s more on why I’m so glad Kevin’s joining us: He is a leader that has grown teams and businesses like ours, as both an operator and a board member.

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Association Brain Food: 3.3.23

Reid All About it

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. 1 CAE credit.

Revenue 39
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Association Brain Food: 2.24.23

Reid All About it

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

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Lean Impact Series: 10 Changemakers Using Lean Startup Methods For Greater Social Impact

Beth Kanter

When the IDEO team was working on a new financial tool for a project in Mexico, they used Lean Startup’s focus on Customer Development to test it with real potential customers. Patrice Martin: “Our team built two concepts and brought them to low-income Mexican households to get feedback. Fasal was created to combat this issue.

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Book Review: Sharing Cities – Activating the Urban Commons

Beth Kanter

The book’s case studies offer us hope and inspiration for urban dwellers – that if we put people at the center – not markets, technology, or government – that people can meet their own needs by sharing resources. This project is a lending library for home cooks in Portland, Oregon.

Review 48