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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Email marketing news. Volunteer burnout.

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Association Brain Food Weekly: 8.21.20

Reid All About it

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Association Success is running a survey to benchmark diversity in the association industry. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways.

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How to Convince Employers to Pay for Professional Development

WBT Systems

What do you do when members (and non-members) are interested in your online learning programs but their employers won’t pay for professional development? Here are three of the most common reasons professional development budgets are sparse (or non-existent) and what you can do to help employees get the money and education they need.

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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. NAFCU made the decision to focus only on advocacy, compliance and education—their members’ priorities. Membership tiers.

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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

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Understanding Membership Types: A Comprehensive FAQ Guide

MemberClicks

Networking opportunities can come in the form of lunch and learns, conferences, workshops, online communities, or social groups. Educational development – Offer professional development for your members through a Learning Management System (LMS) on your membership website.

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Run a member satisfaction survey. Send out a member needs assessment survey using your email newsletter, online community space or website. You can also… 3.

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