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Association Brain Food Weekly: 5.7.21

Reid All About it

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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Are You in Tune with Your Members and Prospects?

YourMembership

Well, let’s pause a moment and take a look at the current job market for a little insight. According to a survey by the Workforce Solutions Group at St. Louis Community College, more than 60% of employers state that many job applicants lack “communication and interpersonal skills”. Is this really such a big deal?

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SCDdaily's association rewind: Liars figure & figures lie

SCD Group

This also comes into play when we as association professionals share market research with our members and/or association leaders. Look at these three uses and one story from just the last couple of weeks: #1 St. Louis Post-Dispatch Bernie Miklasz used the following in a story (6/14/12) about the challenges to St.

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SCD Group: Interpreting data differently results in different.

SCD Group

This also comes into play when we as association professionals share market research with our members and/or association leaders. Look at these three uses and one story from just the last couple of weeks: #1 St. Louis Post-Dispatch Bernie Miklasz used the following in a story (6/14/12) about the challenges to St.

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SCD Group: Is there a "magic" price for association memberships?

SCD Group

First, during a session at the Content Marketing World Conference , Jim Kukral of Internet Marketing for Business, mentioned that one of the advantages of publishing your book on Amazon was that you can change the pricing of your book as often as you want. The YMCA of St. Louis paper. Posted by Steve Drake. at 4:49 PM.

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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. For background, read Brand Tarnished, Cardinals Likely to Avoid Economic Damage.