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Association Brain Food: 4.5.24

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One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 256
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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Member recruitment. Gen Z education.

Revenue 256
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Association Brain Food Weekly: 5.29.20

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The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. WBT shares ideas for using what you learn during reboarding to better serve members. Virtual learning strategies.

San Diego 259
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI.

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Association Brain Food Weekly: 10.21.16

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Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Location: Maryland Psychological Association, Columbia, MD.

Survey 150
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Association Brain Food Weekly: 2.25.22

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WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40
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Association Brain Food Weekly: 4.17.20

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In just three weeks, NIGP converted more than 50 in-person canceled courses to online courses. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. Fri 4/17 at 8 a.m.* – Challenges and Opportunities with Online Presenting and Teaching: A Question and Answer Webinar.