Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Associations have members. 5 Tips to Engage Young Professionals.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. Share content that engages, educates, and entertains your target audiences—both prospects and members. Share member stories about overcoming career challenges.

Content 93

Content Marketing Social Media Video 93

Associations Now

FEBRUARY 12, 2019

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? Peer-to-peer recruitment. Instagram engagement.

millennials 104

millennials Recruiting Recruitment Price 104

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Spotlight young members in your newsletter.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Hear why mobile trends are influencing member engagement with your organization. 1 CAE credit. Wed 3/8 at 1 p.m.

millennials 150

millennials Recruiting Recruitment Revenue 150

YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But once you have them as active members of your staff, board or volunteer base, what do you do?

Innovation 150

Innovation millennials Class Software 150

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Hear how to establish a game plan and timeline, define the role and skills needed, and engage consistently to avoid “ghosting.” 1 CMP credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Associations Now

DECEMBER 6, 2013

When it comes to improving engagement among your office staff, here’s the number-one rule: Satisfy your employees as you would your members. That tip, and more, in today’s Social Media Roundup: Company Courting. What strategies apply to both your employee and member engagement? (ht Friday Mojo.

Social Media 40

Social Media millennials Recruiting Recruitment 40

Aaron Wolowiec

SEPTEMBER 10, 2013

And later that month, committee members flock to your building to discuss the assignments for the year. And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization.

Michigan 100

Michigan Committee millennials Social Media 100

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Kelly Treadway, marketing and social media strategist, EventCurious.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

DECEMBER 8, 2023

Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

millennials 150

millennials Course Recruiting Recruitment 150

YourMembership

FEBRUARY 27, 2014

Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Discover the method they use to attract, engage, and retain the young generations. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path.

DC 150

DC Washington Tools Education 150

Association Adviser

JULY 28, 2016

These tactics eclipsed the number of associations that are cultivating a social media presence during their live events (19 percent), offering awards for young professionals (16 percent) or offering separate educational tracks for young professionals (10 percent). “We Tactics for engaging millennials. million and $5.8

millennials 60

millennials Arizona Communications Atlanta 60

Association Adviser

MAY 20, 2014

”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over. In other words] your PR team will be using more social media, whereas your education department may be using more video conferencing, such as Skyping.”

Technology 60

Technology How To Video Social Media 60

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Year-round attendee community.

Blended Learning 41

Blended Learning Education Video Conference 41