Remove Member Engagement Remove Organization Remove Press Release Remove Social Media
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Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Key Components of a Press Release: Letterhead (identify that it’s from your organization). Have a lot of formatting.

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How to Create an Association Crisis Response Plan

GrowthZone

Crisis response planning is something most organizations don’t want to think about. Numerous studies also confirm that only about half of all organizations have any kind of crisis plan in place. The intent of crisis communications is to strategically restore and preserve an organization’s reputation.

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6 Ways To Engage Association Members

CMA Solutions

Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. At CMA, we specialize in association management, membership outreach and member engagement. Member engagement makes all of it happen. They had more problems, and we had more solutions.

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Less Gates, More Golden Tickets

YourMembership

September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Transparency has been a big struggle for traditional organizations. Social media gurus proclaim that avoiding social media will not stop the negativity, it will just ensure that it takes you longer to hear about it.

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Driving Engagement Through Thought Leadership

GrowthZone

Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. New members have the worst renewal rates.

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How to Find the Best Association Event Speaker

GrowthZone

From daily operations to special events, the funding challenge is ever present and a little creativity can go a long way in increasing member engagement at little to no cost. Often times, bringing in a speaker to an event helps increase attendance and engages attendees. Use social media and your email list.

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