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The X, Y and Z of membership

Aaron Wolowiec

Working on a college campus (my fulltime job is at Michigan State University ) I see the wide-eyed, go-get-the-world naiveté of Gen Y every day. But there’s another important group: Generation Z, otherwise known as the millennials. And I’ve heard we strive for a work/life balance while defining our own careers.

Michigan 100
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Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

A couple good examples: AIGA gave a presentation on its shift to a new membership model to draw millennials. I’m media communications manager for Michigan State University. college football; and Lake Michigan summers. “We know the world is shifting – we can feel the rumbles – but we don’t really know what to do.”.

Content 100
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Millennials Favor Texting, Do Not Value Email

Velvet Chainsaw

Did you know that texting is the number one form of writing today among Millennials? Michigan State University Writing Professor Jeff Grabill would disagree with those last two anti-text thoughts. Grabill says that Millennials today lead far more complex writing lives than any other generation. Texting Is Writing Says Research.

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Advance Reading for #ASAE15

Associations Now

Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Read: “ Why Referral Marketing Could Be the Key to Millennial Recruitment ,” by Christine Umbrell, asaecenter.org, July 20*. While We’re In Their Backyard….

Detroit 40
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Pets in the Office: A Doggone Good Idea?

Associations Now

“Employers are starting to realize that having a millennial bring … a pet to work, you wind up getting a more focused employee, you get someone more comfortable at the office, and a person willing to work longer hours,” APPA President and CEO Bob Vetere recently told NBC News. Do you have a pet or two around the office?

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

percent of millennial owners are women; among baby boomers that figure is 9 percent. With the mission of empowering women to enjoy motorcycling safely and with street smarts, Stilettos on Steel has grown its membership by 30 percent every year in both Michigan and Wisconsin.

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Tuesday Buzz: The Secrets to Making Bland Brands Grand

Associations Now

In this interview with Skift, Kelly Peacy, senior vice president of education and events at the Professional Convention Management Association, gives advice on how to get millennials to your gatherings. The Michigan Dental Association’s Facebook page is all smiles this week as part of a new social media campaign.