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A New Brand Image: How Businesses Move Forward

CMA Solutions

Brand value stems from perceived value that creates a competitive advantage in the marketplace that can attract more customers and revenue. Our in-house web team added new web pages, tabs and social media buttons on the revamped website, as well as adjusted the navigation to allow users to find what they want faster.

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CMA Wins 5 Industry Awards For Digital Marketing, PR

CMA Solutions

6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ). Media efforts helped set the stage for reaching the milestone of $2.73

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Association Brain Food Weekly: 1.15.21

Reid All About it

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions. CAE credits.

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6 Ways To Engage Association Members

CMA Solutions

Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In the last two years, EPN companies began adding new team members on the creative side and investing in new technologies to keep pace with expectations from a world that had quickly embraced high-end programming on streaming services.

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Report: The Story Machine Learning Tells About Nonprofits

Associations Now

Recently, the data analytics firm Civis teamed with the magazine Fast Company to dive into data about nonprofits in 15 different topic areas. Meanwhile, benefits and insurance nonprofits tend to get the best funding in the Midwest and a handful of other isolated states around the country (Nevada, New Mexico, Arkansas, New Jersey).

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Neo-brutalism requires a web design team that has a firm grasp on user experience (UX) and complicated user interface (UI). The tactic calls for your company’s PR team to identify which news outlets are talking about a specific topic and then you weave your business into the conversation, so it is part of that news cycle.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

You will need partners, team members and tools, which will help you glean insight from your competitors in the marketplace. For example, when the pandemic hit in 2020, it became difficult to get into third-party news sites unless you wanted to talk about COVID-19. But let your sales team manage that one. Why should I hire you?