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A New Brand Image: How Businesses Move Forward

CMA Solutions

Brand value stems from perceived value that creates a competitive advantage in the marketplace that can attract more customers and revenue. Our in-house web team added new web pages, tabs and social media buttons on the revamped website, as well as adjusted the navigation to allow users to find what they want faster.

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3 Pitfalls to Avoid in Affinity Partnerships

Associations Now

These sorts of partnerships can also bring in nondues revenue dollars, which can help diversify revenue streams and fund those extra projects or association initiatives. But these partnerships can also get off track pretty quickly—and just like that, all those potential member benefits and nondues revenue streams are derailed also.

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Virginia Consumer Data Protection Act (VCDPA) for Associations, Nonprofits, and Other 501(C) Organizations

Delcor

Derive over 50% of their gross revenue from the sale of personal data and control or process personal data of at least 25,000 Virginia residents. Currently, New Jersey, New York, Washington, Minnesota, and Oklahoma are planning to enact similar laws.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

We advised Vein Specialist Centers (VSC) to use original images, in addition to other tactics, when they needed SEO help to promote their 12 locations in New Jersey and New York. With a little more planning and preparation, you can improve your content by making it special for your target audiences.

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6 Ways To Engage Association Members

CMA Solutions

Public Relations Builds Reputation, Relationships We helped the New Jersey State Nurses Association with a media relations campaign that improved their stature that engaged more prospective nurses to join. NJSNA’s biggest public policy win was passage of sick leave legislation to protect all New Jersey workers.

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Why One Tire Dealers Group Put on the Brakes

Associations Now

The decision by the New Jersey State Tire Dealers Association to stop spinning its wheels came down to three simple things: revenue, membership, and a lack of either. New Jersey’s leading tire dealers group won’t be burning rubber anytime soon.

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Association Brain Food Weekly: 1.15.21

Reid All About it

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions. CAE credits.