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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Association Brain Food Weekly: 11.13.20

Reid All About it

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. AIANYS, CAE, executive vice president, American Institute of Architects, New York State. last-minute strategies and what you should be doing right now to help prepare you for GivingTuesday success.

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Friday Buzz: Marketing Challenges That the Pros Are Tackling

Associations Now

With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile. The sheer amount of digital marketing advice, tactics, and strategies that your association can employ can be overwhelming to choose from.

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How to set up a life coaching business

Disciple Media

The mission statement will be a reference point for you during those times when you feel like you’ve lost your way (it happens), and for your clients to refer to when deciding whether to sign up for your life coaching services. Would you reach that person through social media? Are you targeting New York, London or Tokyo?)

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Public Relations Group Embraces Its Nickname

Associations Now

The Council of Public Relations Firms announced its plans this week to more fully and formally embrace the common shorthand for its name—the PR Council—with a new logo to match. “They refer to us as either ‘the Council’ or ‘the PR Council.’ The Term PR Still Matters.

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Speaking to Alabama Law Students about the Association World

Association Navigator

Jerry’s book, Association Law Handbook , is in the Fifth Edition and it’s a great reference tool for association and non-profit lawyers. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. This is my personal list, but please feel free to reference or use it.