Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. in Alexandria, Virginia.

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Price Marketing Discount Survey 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

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Price Marketing How To Survey 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. in Alexandria, Virginia. Publications.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Social Media Survey Report Case Study 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

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Recruiting Recruitment Marketing Price 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. in Alexandria, Virginia.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5).

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Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? News on Social Media and Membership Marketing.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Membership Recruitment. (4).

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Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

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Marketing Price Case Study Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

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Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Membership Recruitment. (4). price testing. (5). Social Media. (5).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

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Social Media System Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

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Tools Marketing Recruiting Recruitment 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Membership Recruitment. (4).

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Marketing Report Price Survey 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. price testing. (5).

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Marketing Social Media Price Survey 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. West Virginia. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Membership Recruitment. (4).

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Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Social Media. (5). Social Networking. (6). My Background.

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Membership Marketing

MARCH 9, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Membership Recruitment. (4). price testing. (5). Social Media. (5).

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Marketing Price Analysis Survey 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Where do the most members come from at an acceptable price? Labels: Marketing Media , Membership Recruitment.

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Marketing Price Recruiting Recruitment 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Social Media. (5).

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Pricing Your Product, Service, or Membership.

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Marketing Price Report Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Let"s Talk!

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5).

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Membership Marketing

APRIL 23, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? News on Social Media and Membership Marketing. Membership Recruitment. (4). price testing. (5). Social Media. (5).

Marketing 40

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Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Social Media. (5). Social Networking. (6). My Background.

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Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Social Media. (5). Social Networking. (6). My Background.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Social Media. (5). Social Networking. (6). My Background.

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Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). price testing. (5). Social Media. (5).

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

JULY 27, 2010

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Practical Uses of Social Media for Association Mar. Membership Recruitment. (4). price testing. (5). My Background.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Social Media. (5). Social Networking. (6). My Background.

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Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

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Marketing Survey Social Media Price 40

Membership Marketing

DECEMBER 28, 2010

The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. These membership marketing resolutions are summed up well by a comment from one of my survey respondent who wrote: “When you actually do a recruitment campaign, they join. in Alexandria, Virginia.

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Marketing Price Survey Recruiting 40

Membership Marketing

JULY 26, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Social Media. (5). Social Networking. (6). My Background.

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