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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Host: Association Women Technology Champions Speaker: Vinnu Deshetty, CEO/Founder, EVA | Event Tech Hub Fri 1/26 at 1 p.m. I’ve used data from Marketing General Inc.’s More info/register.

Survey 256
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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Make time for microlearning.

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Flipping the Membership Equation – Your Questions Answered

YourMembership

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date. I received a large number of emails from people wanting to make sure they had a spot reserved for the broadcast.

Sample 150
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Association Brain Food: 5.12.23

Reid All About it

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. No plan, no progress.

Chicago 200
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Where Do You Fit in the On-Demand Economy?

YourMembership

Does it have the technology behind it to deliver the membership experience your members and prospects are expecting ? The simple answer is by leveraging the affordable technology that is available today to help more efficiently serve your members’ current and future needs. Outstanding resource for generating non-dues revenue.

Sample 150
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Association Brain Food Weekly: 8.21.20

Reid All About it

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The report also includes a sample virtual event prospectus to give you additional ideas. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE.

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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Start recruiting members.