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Why continuous software updates mean ROI for your association

Nimble AMS

Imagine w hat would happen to your organization if your outdated association management software (AMS) suddenly imploded. M embers couldn’t pay their dues , n ew members couldn’t join , and no one could participate in your online community. Your association would see a decline in member engagement , retention , and recruitment.

Software 128
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories.

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Where Do You Fit in the On-Demand Economy?

YourMembership

Here are several areas where I think organizations can compete and succeed in the On-Demand Economy: Member Management Software – Data driven websites that allow visitors: To access high valued content and services related to their careers. To register and pay for membership dues, event registrations, products, and more.

Sample 150
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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Make time for microlearning. Host: ASAE.

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5 Ways to Revamp Your Membership Committee

Membersuite

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. 2: Change the committee’s role from recruiters to advisors. 4: Recruit microvolunteers to help with traditional committee work.

Committee 131
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content adds names to your association management software (AMS), allowing you to target individuals in future campaigns. Pros: With gated content, you’ll get an increase in lead generation.

Content 117
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Association Brain Food: 7.8.22

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. They want to connect with the host city or region on a deeper level: meet residents, try new activities, sample local cuisine and enjoy unique cultural experiences. Fri 7/8 at 12 p.m. 1 CMP credit.