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Association Brain Food: 9.22.23

Reid All About it

Cecilia Sepp encourages us to offer “ moments of mentoring ,” which she says are just as important—if not more so—than formal, long-term mentoring relationships. If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. Website RFPs. More info/register.

LMS 266
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Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.

Strategy 120
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Tracking Client Success with Organic Conversions

Nexus Marketing

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. Which types of leads results in the most revenue?

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What Does an eLearning Consultant Do? The Complete Guide

Forj

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. That’s great!

LMS 172
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Association Brain Food: 5.19.23

Reid All About it

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Non-dues revenue partners. I adapted my Portuguese fish skillet recipe from UK and US recipes. They remind us of frost-kissed (sweeter) collards. CMP credit.

Strategy 195
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Experts Suggest New Data For The Amount of Touchpoints Now Needed To Make a Sale.

.orgCommunity

Gone are the days when people see an advertisement, and then immediately contact a sales person to seek more information and guidance. What members are saying about us / member testimonials. Educational content and learning (so prospective members sample the benefits of membership). Content is now the business standard.

Video 40
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Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Any tips on how to encourage members to volunteer additional information that will help us customize for them? This is an easy one!