Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.

Strategy 120

Strategy How To Sample Class 120

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions.

Revenue 78

Revenue eBook Tips Team 78

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Start with an association e-learning strategy. Therefore, only 23% of associations have an e-learning strategy.

Mooc 192

Mooc LMS Sample Survey 192

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

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Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. if a trade show is a major part of the event revenues that you are looking to replicate then you may want to invest in a virtual tradeshow solution.

LMS 282

LMS Price Team Sample 282

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. You can spend less time wondering how you’re going to source revenue and more time thinking about ways to diversify—and spend!—your What is member retention?

Process 52

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Reid All About it

MAY 19, 2023

Non-dues revenue partners. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. More info/register. Fri 5/19 at 4 p.m. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Do you need support with membership marketing?

Certificate 322

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Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. That’s great!

LMS 172

LMS Course Price Team 172

Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. ” This language is provided as a sample only.

Sample 40

Sample Marketing Price Survey 40

Blue Sky eLearn

MAY 16, 2019

Some important reports that come to the top of my head include: Revenue reports. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Some important items are: The marketing calendar.

Tips 211

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Association Success

APRIL 9, 2020

Those organizations that recognize the need to pivot their event strategies quickly and thoughtfully will be in the best position to continue to serve, and even provide additional value for, their members and constituencies. While the conference represented over 60% of their revenue, they chose not to do a virtual conference.

How To 97

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Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. In fact, a small cadre of attendees said that dues made up only 10 percent of their annual revenues. affinity programs).

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Nexus Marketing

AUGUST 29, 2023

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. What do we look for in conversion data?

Organization 52

Organization Software Revenue Report 52

Association Success

OCTOBER 20, 2020

For those organizations who are not ready to dive into hiring a CDO, paying attention to these three metrics builds the foundation your marketing team needs to accurately create a game plan for organizational growth. As the building block for all other metrics, the traffic coming to your website is the most important metric of all.

Organization 78

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MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.

Recruiting 52

Recruiting Recruitment Cost Discount 52

.orgCommunity

NOVEMBER 29, 0002

Last week during a business conference, a senior team member of Association TV® had the opportunity to interview a Google employee who works in the area of marketing – and what he shared with our team member underscored every organization’s need for content. What makes our community unique? Content is now a cost of doing business.

Video 40

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YourMembership

MARCH 1, 2013

If you’re a CEO or President, you have to worry about revenues, ROI, personnel, product development or service enhancements, and most challenging of all, creating satisfied and repeat customers. 6) Is Big Testing the Future of Marketing? Every day, we are seeing more overlap between marketing and technology. by Michael Brenner.

Sample 150

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Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. 1 CFRE credit.

LMS 150

LMS Raleigh Content millennials 150

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017. Tue 2/21 at 2 p.m. – Association Chat. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017. Tue 2/21 at 2 p.m. – Association Chat. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Powerful messaging strategy creates value by: — Leveraging what is unique. Integrating Components into your Strategy. Potential revenue. Liz Wainger—@lizwainger.

Communications 28

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Association Success

OCTOBER 25, 2018

At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business. percent) and “to support an overall strategy to deliver more services online” (55.2 And this concern is not without foundation, as the technology market for virtual events is fragmented.

Report 60

Report Survey Revenue Cost 60

Associations Now

SEPTEMBER 25, 2013

His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 percent fundraising increase. The study linked the rise to their BBB accreditation.

Metro 40

Metro Guidelines Sample New York 40

Plexus Consulting

SEPTEMBER 22, 2015

The biggest hurdle is identifying those partners who share common goals, strategy, mission and philosophy, said Keith Skillman, vice president of publications at ASAE, who worked on the book's content. And if that rate seems high, it factors in the risk to membership and an organization’s potential revenue and brand.

Case Study 40

Case Study Sample Revenue Strategy 40

Membership Marketing

MARCH 31, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. As you know, price is one of the 4 p's of marketing. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

MARCH 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I just emailed you a sample. Tony, more great thought-provoking info as usual, could you please send me a copy of your sample letter?

Marketing 40

Marketing Sample Price Survey 40

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason. So how does one go about building a pricing strategy?

Price 40

Price Products Marketing Discount 40

Membership Marketing

MARCH 23, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A number of you have requested the sample renewal form that I mentioned the other day. Membership Marketing Benchmarking Report.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. I went through them and pulled out a representative sample of 25 responses.

Marketing 40

Marketing Survey Social Media Price 40

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

AUGUST 27, 2014

Wagner says AOA knows its potential market size is as high as 3,500 managers of ear, nose, and throat practices, but its membership levels have long hovered just below 1,000, an obvious symbolic milestone the association would like to surpass. She says AOA’s market is also particularly difficult to reach.

Sample 40

Sample Nashville Discount Revenue 40

GlowGlobally

JUNE 25, 2014

Murat manages the development and implementation of a community management strategy that aims to enhance the involvement, growth and interchange of both stakeholder groups. million in program revenue across three units — Education, Membership and Foundation. Social media is no longer a corporate pastime or marketing afterthought.

Certificate 60

Certificate Tampa Social Media Education 60