What’s the Difference Between Quantitative and Qualitative Community Data? (And When to Use Them)
Higher Logic
MARCH 13, 2018
A few examples include visits, logins, and the number of discussion posts published in a certain time period. Customer retention, revenue, and event registrations from the community are all examples of business impact metrics. How much revenue does that translate to? What about revenue from advertising? Qualitative Data.
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