Association Adviser

APRIL 10, 2017

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? Association Adviser: Patti, you’ve been the executive director of AHE since December 2000. My educational interests have always been science. That’s huge!

Education 62

Education Certificate Course Cost 62

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. Quick hits before we get to the list of next week’s free education: Virtual trade shows in the time of COVID-19: tax considerations for nonprofits. Here are the educational events scheduled for next week.

Montana 350

Montana Certificate Conference Content 350

YourMembership

FEBRUARY 27, 2014

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Continuing education – seminars, webinars, meetings. Labels: new products , Non-Dues Revenue. Thursday, December 22, 2011. Advertising.

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

DECEMBER 12, 2011

• Director of Membership at a leading education association. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

MARCH 9, 2012

He serves on the Direct Marketing Association of Washington, DC, Educational Foundation Board of Directors. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Profit.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40